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Evisu Evisu 2001

Underestimated Evisu 2001 NO.1

Most denim interested people have probably at least at some point come across the name Osaka Five, the five now classic Japanese denim brands that propelled the denim industry in Japan to what we know today. Consisting of household brands Denime, Evisu, Full Count, Studio D’Artisan and Warehouse there’s a shitload of heritage (if one can consider 30 years enough time) amongst them. But then again there is Evisu with its slightly, if one puts it nicely, tarnished reputation after the brands venture into pop culture from the heritage wear.

It’s bugging me aswell, but I still have no qualms whatsoever to state that Evisu makes some of the very best jeans there is. The No.1 denim used for my 2001 jeans is one of my favorites, in tough competition with Warehouse banner denim and TCB’s fabric for the 20’s jeans.

Evisu 2001 No.1 excellence

Eight years ago I finally managed to find a pair of Evisu 2001 No.1’s in my size with the longer inseam they had earlier. Back then they didn’t get that much wear, they were borderline too tight, no way I could tuck shirts or tees.

Fast forward a few years, about 2,5 years prior to today I picked the Evisu 2001 No.1 out of the denim pile again. I had lost some weight and suddenly they fit me well, into the rotation they went, together with my Warehouse 1003xx, Resolute 710’s and the collab jeans I made with Denimbridge.

It’s a nice loose straight cut but what I really really love about the jeans is the fabric. Stubborn faders to say the least but now they’re slowly coming alive. A soft fabric with just enough character to it, some vertical falling but not so exaggerated as we see some other brands go for. Vintagesque to its core. My pair isn’t that far gone yet, but google a bit if you haven’t seen a pair of faded No.1’s and see for yourself.

This to me is the heart of Evisu. The part that harks back to where they came from, what started it all. And it’s done so very proudly. I get that one finds favorite brands and models but I also feel like Evisu deserves more time in the limelight. You won’t be sorry if you decide to get a pair.

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Evis 2504xx natural indigo Evisu

Evis 2504xx natural indigo

Catch an eye on these old Evis 2504xx in natural indigo.

One look at the arcs and everyone instantly knows it’s a pair of Evisu jeans. What started out as a fun little thing to do when Hidehiko Yamane made his first jeans, painting arcs on some of his run of jeans, has become one of the biggest trademarks in the denim industry (after all, it was the painted pairs that sold out first).

As Yamane san said himself in the great book Ametora:

“The paint was half joke. I never thought anyone would buy them.”

Yes, I know, some of it is hideous crap. A quick trip on Google will show you as much if you need a quick reminder. But then, there’s the good stuff. I’ve already mention it speaking of my Evisu No.1 jeans, but there’s a reason Evisu is one of the legendary Osaka 5 and not a gimmick brand that showed up later on. Yamane-san knew his stuff.

Evis 2504xx natural indigo front
evis 2504xx back
evis red tab

From Evis 2504xx to Evisu 2001

Yamane and his Evisu crew knows how to make an incredible pair of jeans. There’s plenty of pairs out there that tells the true story. This natural indigo pair of 2504xx, made before the brand changed its name from Evis to Evisu, after the lawsuit by Levi’s that went into effect in 1999, is a pair that I hold dearly.

I’m not really that fussed about natural indigo when it comes to jeans. Not that I’m completely here for the fades but it sure is fun to see how the fabric evolves over time. Natural indigo though takes forever to shine. This pair is to be honest nothing other than a collection piece. Still, I’d say it’s worth the time to have a closer look at it.

The model 2504xx was the cinchback version of the 2501 model, the cut that these days is called 2001 – Evisu’s straight 50’s cut. This pair however had been tapered before I got them.

Evis 2054xx natural indigo topblock
Evis 2504 coinpocket
evis 2504 natural indigo leather patch
Evis 2504xx selvedge-ID

Hand painted Evis arcs

The arcs were hand painted at the Evisu shop on Savile Row in London by Kanji Kohanda. Kanji was Evisu International’s in-house painter for a few years after moving from Japan to work for Evisu.

I’m loving the fact that I got to know this little part of the jeans’ history for the previous owner Ben. When he got them the jeans were without arcs.

The natural indigo fabric

I’ve failed completely trying to find out more about the fabric except that it’s natural indigo. The feel is a little heavier than the usual 14-15 oz range, so possible a 17 oz fabric was used. Evis did use a 17 oz special fabric back then with the same selvedge-ID, but not in natural indigo, so it sounds plausible.

Like Ben said when we were talking about the jeans it’s part of the allure with old Evis jeans that the info is so scarce. It is very hard to find out anything about special releases, even browsing through old Japanese denim blogs.

Hardware greatness

Part of what I like the most with these jeans are the hardware used for it. The brass cinch gives a nice contrast to the hue of the fabric. And then there’s the Scovill rivets used for the hidden rivets, just lovely stuff. Scovill rivets all around, I might add.

Overall it’s a wonderful pair of jeans. Truly a part of the Japanese denim history and one of the favourites in my collection.

Brass cinchback
Evis 2504xx rivets
Evis top button
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Evisu Evisu 2001

Evisu 2001 No.1

Introducing Evisu 2001 in No.1 denim