TCB 20′s World Tour

TCB 20′s prototype traveling around the globe

It’s been kinda quiet here lately, hopefully I can pick up the pace again. I do have some fun stuff to share with you after all. Let’s start with the latest and most unique of the lot, the TCB World Tour jeans! A while back the Sufu-community convinced Inoue-san that it would be cool to prelude the upcoming TCB 20′s contest with a world tour to show the how awsome the jeans will be come once the contest starts in 2018. Luckily Inoue-san enjoyed the idea and it coinsided with my planned visit at the factory in Kojima. Hence I got the privilege of picking up the prototype jeans and do the first stint of the tour.

For those of you who’s not familiar with the world tour concept, it’s a single pair of jeans being passed on to the next guy in line after wearing it, usually one month each. A great way to let a lot of people get a glimpse of the jeans without actually having to buy a pair, builds a stronger community and is of course a great way to support brands you like and want to give a little extra PR.

Anyway, the TCB 20′s is a replica of a vintage pair of 1920′s Levi’s Inoue-san got ahold of (used for the header för this post). The denim is a bumpy one, made of 13 oz Mempis cotton.

TCB 1920's fit pic

TCB 1920's

TCB factory fun

TCB 20's suspenderbutton

TCB 20's scovill

TCB 20's beltloop

TCB 20's cinchback

TCB 20's selvedge

TCB 20's fabric


About Alex

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I'm a Swedish denimhead working in marketing. In 2011 I got devoured by the denim scene after working for Levi's. You will also find me posting about denim on Superfuture under the handle Bobbo.