Interview with Anders Helseth of Steel Feather Jeans

With the new cut from Steel Feather Jeans on its way I had a little chat with its founder Anders Helseth

In the fall of 2012 the denim affecionado Anders Helseth realized a longlasting dream and released his very own brand Steel Feather Jeans. I jumped on the bandwagon and got myself a pair for the heavyweight championship 2. Anders first cut, that I’ve previously posted, is a slim 21oz badass motherfucker of a jean. I’m really pleased with them and found it quite exciting when I heard Anders has a second cut coming out. We talked a bit about how the new cut differs from the SF0121. Enjoy!

”The new SF02 cut differs from the SF01 cut in that it’s slightly roomier in the hip/thigh, and is slightly less tapered from the knee and down. This may sound like small changes, but it does affect the overall fit. Futhermore, the SF02 is a button fly jean, rather than using the hand-crafted Waldes zippers that are featured on SF0121.”

Jeans making


This time around Anders also gives us a couple of choices when it comes to the denim. The weight is lower and there’s a denim to suit every mans taste, be it a vintage look, slubs or natural indigo.

”First off there’s the 16oz slubby, natural weave denim; this model is called the SF0216. Secondly there’s the 15oz denim which has a true vintage repro worthy texture to it, and this was recommended to me by the master weaver of the mill himself; this model is called the SF0215. Third and last we have the 14oz AI-denim, which uses natural indigo dye stuff, and has a more even texture; this model is called the SF02AI. Unlike the two first denims, the latter is made by the famous Kuroki mill.”

One of my favorite parts about the Steel Feathers is that they’re woven in a small mill run by a single man. It really gives you the feeling of wearing something special, far off from the massproduced products. Having the right people involved is key in the business and Steel Feathers strongest point according to Anders.

”Outside of Kuroki, the mill I use for both the 16oz and 15oz denims is a very small mill run by one man. Basically when this guy retires these denims will cease to be made; he has no apprentice to take over the running of his Toyoda shuttle looms. ”

”I have the right people involved. My Japanese friend and close business partner who does the construction also makes limited editions for various well-known (to denimheads) brands. This is usually the work which other companies aren’t able to do. He has a very good selection of machines that he’s collected, ranging from vintage machines like the Union Special 43200G to certain newer machines.”

Denim Weaver

The master weaver

The jeans will be available at Rivet & Hide just like the SF0121. Also, check out Anders Instagram  for updates on the jeans.

About Alex

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I'm a Swedish denimhead working in marketing. In 2011 I got devoured by the denim scene after working for Levi's. You will also find me posting about denim on Superfuture under the handle Bobbo.